Wolfrace Sonic
Weird Car of the Day #400: 1981 Wolfrace Sonic – 6 wheels, 16 cylinders
The internet has made things easier for everyone, and social media in particular has made a big difference for people like me, who have a varied but unique skill set and perspective on the world.
Social media has also been a boost for savvy brands who learn how to talk about their latest products like Gen Z would.
So, companies hire professional marketing agencies (who employ young people willing to work long hours for little pay) to tweet for them, do Instagram posts, and create Tik Tok dances — at, of course, great cost that does bump the bottom line.
In the early 1980s, to get attention for your product — assuming that you sell Wolfrace alloy wheels — you phone Nick Butler, a former aerospace engineer who can say, with a straight face, “I worked on the Harrier jump jet”. Then have him design a promotional vehicle. The Sonic.
Custom promotional vehicles are increasingly uncommon, but I have covered a few here:
michael banovsky
michael banovsky
