The internet has made things easier for everyone, and social media in particular has made a big difference for people like me, who have a varied but unique skill set and perspective on the world.

Social media has also been a boost for savvy brands who learn how to talk about their latest products like Gen Z would.

So, companies hire professional marketing agencies (who employ young people willing to work long hours for little pay) to tweet for them, do Instagram posts, and create Tik Tok dances — at, of course, great cost that does bump the bottom line.

In the early 1980s, to get attention for your product — assuming that you sell Wolfrace alloy wheels — you phone Nick Butler, a former aerospace engineer who can say, with a straight face, “I worked on the Harrier jump jet”. Then have him design a promotional vehicle. The Sonic.

Custom promotional vehicles are increasingly uncommon, but I have covered a few here:

Solaemon-Go
Car of the Day #143: 1992 Solaemon-Go – The first soul•ar car
Weird Car of the Day Newsletter | banovsky.commichael banovsky
Honda Today by RE-Amemiya x Bomex
Car of the Day #300: 1988 Honda Today by RE-Amemiya x Bomex
Weird Car of the Day Newsletter | banovsky.commichael banovsky

This post is for subscribers only

Sign up now to read the post and get access to the full library of posts for subscribers only.

Sign up now Already have an account? Sign in