Parotech Audi S8 for Sony

Weird Car of the Day #458: 2004 Parotech Audi S8 for Sony - Sedan, super

Parotech Audi S8 for Sony
Parotech Audi S8 for Sony illustration

I will admit, my view is biased.

Back in the day, I wrote a few stories on this era of ‘tuner’ cars, shows, and Canada’s early drifting scene.

Like it's always been, some cars were beautifully built…some, not so much. Most started with a cheap car and added paint, speakers, a body kit, rims, and some kind of suspension drop. We don't remember those.

We do remember cars like this modified Audi S8, because in the attention economy of show cars, why not start your with one of the best vehicles in the world at the time?

Promotional image for the Parotech Audi S8 • Parotech

Think about it: when you're building on a car where the doors, hood, and other shut lines are microns-perfect, anything you add can't miss.

Parotech, a back-in-operation French company once known for its alloy wheels (as seen here), was like "Hold our wine," and cut up Neckarsulm's (and Ferdinand Piech's) finest in the most spectacularly forward-thinking way.

Screens.